05 July 2013

Joachim Schmid - The ABC of Popular Desire

Joachim Schmid
The ABC of Popular Desire
32 pages
29.7 x 21 cm / 11.5 x 8.25"
100 copies
digital offset
10 € + shipping

"The ABC of Popular Desire is a visual index of the most popular internet searches made between January and May 2013. Based on data provided by meta search engines, the compilation reveals internet users' real interests; sports, celebrities, entertainment, new products, catastrophes, crimes, and the occasional political event. Arranged in alphabetical order, the survey turns out to be an unpredictable mix of photographs that were, like the news agenda itself, hot one day and forgotten the next. For many, the absence of expected searches may be surprising, but this could also indicate that the data we receive from the search engine is as biased and tailored as the results of the searches we perform."

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